bakersfieldmarketing bakersfield branding centralvalley bakersfieldbusiness beinbakersfield bakersfieldsmallbusiness bkfld smallbusiness marketing entrepreneurship kerncounty purveyorhouse brand california storybrand bakersfieldca brandidentity brandlikenobodysbusiness businessowner downtownbakersfield storybrandlive bakersfieldlife howwestorybrand startuplife womeninbusiness entrepreneurmindset entrepreneurs mindsetshift paradigmshift silvergelatin
Moo Creamery reached out to Purveyor House to bring clarity to their brand’s messaging + help them show the value of their products + services. ⠀⠀
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As we walked through the discovery process, it became clear that Moo is not your grandparents’ diner. We built a strategy around highlighting their scratch kitchen, moo-made offerings + craft approach, and we helped them feature their quality vendors in their menus + on their website. ⠀⠀
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While we wanted to help Moo cultivate a more grown-up look, we also wanted to keep their quirky, tongue-in-cheek tone.⠀⠀
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Step one was a brand design refresh. We simplified + modernized the Moo logo while maintaining its original essence. By removing the cow pattern, adding a secondary typeface + extending the brand colors, we helped them put on a fresh, versatile face. ⠀⠀
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Then we turned to the menus. For these, our main goals were to update their look, bring consistency across the board + create a system with color changes + logo variations. We created a fun + sophisticated look with a geometric pattern that plays off of a cow’s spots, and the same pattern is also applied to the brunch menu as an egg. ⠀⠀
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The website was the final piece of the puzzle. We built Moo a whole new site, applying their brand strategy to bring clarity + show value. In addition, we did a photo shoot to capture their menu, provide awesome images to go with the new look + invite customers to see before they taste. ⠀⠀
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We loved working with Moo Creamery to create a clear brand strategy + consistent, grown-up look across their logos, menus + website. Their food has always been delicious — now their customers + potential customers know just how much Moo has to offer.⠀⠀
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Thanks to @geoffrivers + @s_jane9 for all their talents in the photoshoot! ⠀⠀
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#brandrefresh #moocreamery #bakersfieldcalifornia #bakersfieldbranding #bakersfieldmarketing #marketing #branding #storybrand #logorefresh #photoshoot #purveyorhouse #beinbakersfield #burger #craftbeer #locallysourced
Life in Bakersfield. Rancho Bakersfield Motel, 1982.#motel #neon #trucks #semi #18wheeler #nightphotography #cabover
#gelatinsilverprint #silvergelatin #silvergelatinprint #artist #art #artistsoninstagram ##blacknwhite #blackandwhitephoto #bakersfieldmarketing #bakersfield #susanspiritusgallery #centralvalley #centralvalleyphotographer#stilllifephotography #stilllife#filmphotography #film #frame #trees#motel #beinbakersfield #adamopictures #bmoa#postcard
Last week, we helped launch @thehubofbakersfield - a new non-profit aimed at redefining + revitalizing Bakersfield's urban core to make Bakersfield a better place live, work, play + invest.⠀
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We are honored to help The Hub define + clarify their messaging, design their brand + help drive development. ⠀
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The energy in town is truly palpable, and it’s reaching others. With these new ideas + programs, it’s easy to see that the change we’re making today will create a future we’re proud of. ⠀
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We are proud to #beinbakersfield + continue to be a positive voice.⠀
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@rubizphoto⠀
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#inspiration #instagood #inspo #handmade #shoplocal #motivation #entrepreneur #motivate #hustle #thatsdarling #thehappynow #flashesofdelight #acolorstory #abmlifeiscolorful #livethelittlethings #bedeeplyrooted #theeverygirl #nothingisordinary #darlingweekend #livecolorfully #doitfortheprocess #entrepreneurship #entrepreneurs #successful #marketing #startuplife #beinbakersfield #bakersfieldmarketing #bakersfieldsmallbusiness ⠀
We've got something up our sleeves + *surprise* it has to do with Downtown Bakersfield. We've been working for a few months on this + are just starting to get ready to show it off.
There are so many diamonds hidden around our beloved Downtown, from the classic neon signs to the people picking up trash. From the business that needs a bit of help to bring in more people to the bustling lunch service at the hip restaurant.
We see big things for this city + know we're not alone. We honor what's come before us + we are energized to help what's next come to life.
@lexandev for @glentzergroup
#bakersfield #downtownbakersfield #downtown #citylife #neonsign #neonlibrary #mexicalimargaritas #beinbakersfield #bakersfieldmarketing #bakersfieldsmallbusiness
Trestle Fire, Bakersfield, CA, 1980
#gelatinsilverprint #silvergelatin #silvergelatinprint #artist #art #artistsoninstagram ##blacknwhite #blackandwhitephoto #bakersfieldmarketing #bakersfield #susanspiritusgallery #centralvalley #centralvalleyphotographer#shadow #rail #railroad #fire #smoke #worker #sledgehammer
Union Ave Arch and postcard, Bakersfield, CA. 1998.#architecture
#gelatinsilverprint #silvergelatin #silvergelatinprint #artist #art #artistsoninstagram ##blacknwhite #blackandwhitephoto #bakersfieldmarketing #bakersfield #susanspiritusgallery #centralvalley #centralvalleyphotographer#stilllifephotography #stilllife#filmphotography #film #frame #trees#motel #beinbakersfield #adamopictures #bmoa#postcard
It's 5 o'clock somewhere, right? ⠀⠀
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Voktail [@voktail] is a startup concept with the goal of creating a lifestyle brand in quality vodka cocktails. Voktail’s founders reached out to us to help them build a brand foundation + identity that they can use as their ideas, products + services grow. ⠀⠀
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In the discovery process, we found the Voktail owners wanted to have a nostalgic, retro vibe. This was great because the market research indicated this was desirable for their target audience. We crafted three visual identities + some mockups so they could help us decide which direction the brand should take. Inspiration from Donald Draper and retro/mid-century design really made the moodboards fun. ⠀⠀
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We landed on a mix of quirky mid-century illustrations of drinks + heavy red tones, evoking an old Hollywood vibe while bringing in scripts + graphics that make it a bit more modern. Using images with fresh fruits + drinks, we also saw how the style could come to life Voktail’s discovery process showed us that this brand concept, while loosely formed, has a strong sense of values, high standards + a lot of opportunities. We knew we could pair their values + our research to form a solid brand foundation they could grow with. ⠀⠀
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The visual brand identity + logo system we created for Voktail lends itself to consistent + powerful application across all branded items from recipe cards to packaging to all online platforms.⠀⠀
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Congrats Voktail! We loved working with you + can’t wait to test recipes! ⠀⠀
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#inspiration #instagood #inspo #handmade #shoplocal #motivation #entrepreneur #motivate #hustle #thatsdarling #thehappynow #flashesofdelight #acolorstory #abmlifeiscolorful #nothingisordinary #darlingweekend #livecolorfully #doitfortheprocess #entrepreneurship #entrepreneurs #successful #marketing #storybrand #beinbakersfield #bakersfieldmarketing #bakersfieldsmallbusiness #branding⠀⠀ #brand #smallbusiness #brandidentity
My 21x14 inch photograph of the Padre Hotel (#20/45) shot in 1992, is one of featured items in the silent auction at ArtMix, a fundraiser for the Bakersfield Museum of Art sponsored by Valley Republic Bank. Thursday March 21st 7-9pm. #bakersfieldmarketing #bakersfieldadvertising #centralvalley #centralvalleyphotographer #artist #art #artistsoninstagram #design #graphicdesign #bmoa #color #colorphotography #artphotography #susanspiritusgallery #faheykleingallery #fraenkelgallery #thebmoa#colors #architecture #key#artclassified#portraitphotography #bergamotstation#ValleyRepublic #BMOA#hotel #man#turquoise #neon@artclassified@bergamotstation
Petals, 1991, Bakersfield, CA#bergamot
#gelatinsilverprint #silvergelatin #silvergelatinprint #artist #art #artistsoninstagram ##blacknwhite #blackandwhitephoto #bakersfieldmarketing #bakersfield #susanspiritusgallery #centralvalley #centralvalleyphotographer#flowers #floral #stilllifephotography #stilllife#flowers #artistsoninstagram