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It’s always crazy to me when I see pretty big influencers who have already had pretty massive success and done it without ….
A FB PIXEL ON THEIR SITE/ RETARGETING ADS!!
If you’re sending any traffic to your website, especially to sales pages and order forms, PLEASE add a pixel to it.
I just got added to someone's ad account who has done multiple 6 figures in the last year and I went to go look for the pixel and they hadn't set it up yet
(Although this also gets me excited cause if someone can do multiple 6 figures without any ads, imagine what ads can do to their bottom line )
Retargeting ads are some of the highest ROI ads and even if you’re not running cold ads, you can still run retargeting ads to handle objections and squeeze out more sales.
And honestly, even if you aren’t running any ads, if you’re organically sending traffic to your funnels, you should still have a pixel on it.
Start gathering data, building your warm audience (so you can target them later!), and then when it is time to run ads you have a head start.