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When you walk into a listing presentation it is always important to observe any key changes in the home. Then make sure to have specific follow up questions on what you observed and on what the client is telling you.
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Quick thought from a recent presentation: a seller of a home will hire you (or not hire you) based on the following three points of service:
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1. + : your systematic plan to promote a listing to the largest pool of ready, willing, and able buyers.
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2. : your aptitude to structure contract terms in the best interest of your seller.
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3. : your process to fulfill an agreement and successfully close the sale of the seller’s property (e.g. due diligence, contingencies, etc.).
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These days, we’re seeing alternative business models, hybrids, etc… and consequently, it’s becoming all the more critical for #RealEstateAgents (in their marketing, when meeting face-to-face, etc.) to clarify the scope of their work.
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When you meet with a prospective seller at your next listing listing appointment, how will you succinctly communicate your role? What’s your elevators pitch?—I’d really, really love to hear it in a comment below, please :D
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(Photo cred: @ajcan + @planomatic)