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You can build a good house using some questionable materials - it will serve you 5 years and start to get ruined. Similar to it you cannot build a strong brand using lame promises which you never keep. If you say something - do it! If you promise something - prove it! Yes, it is that simple!
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The book of David Newman «Do it! Marketing. 77 instant- action ideas to boost sales, maximize profits, and crush your competition» is a detailed step-by-step guide on how to set up marketing in a business. The author says that marketing of a small business is not a secret, but rather a set of simple and well-known solutions that help to gain clarity and control over the situation.
Read more in my new blog post at www.marketing-psycho.com
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We can learn many things quickly. Today we have various tools to help us in this. We have lot of informaation uploaded into the web every minute. But you cannot become a master until you master it. The journey is long and only a few of us will reach the goal. Never stop. Learn, practise, learn, practise, and learn, and practise again... Every day.
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How often do you put your customers first and how many times did you break this rule? It happens here and there that first we try to put our idea of serving the customers on top of everything, and as a result everything comes to money... #marketing #marketingpsycho #marketingnews #marketingtips #iammarketer #marketer #marketingdata #marketinginfo #markeitngprofessionals #marketingsociety #marketingteam #marketingblog #marketingzone #internetmarketing #digitalmarketing
Networking can be defined as the establishment and maintenance of useful contacts, through which a person quickly solves their own and other people's tasks. Few people are born with the ability of networking, usually, this ability comes with life experience.
Read more in my new blog post dedicated to review of Keith Ferrazzi's bestseller book "Never Eat Alone". Find out more at www.marketing-psycho.com
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Development of any marketing strategy begins with the selection of the competitive advantages of the company, with which it will achieve its strategic goals.
Based on certain advantages you have to choose the basic marketing strategy. Michael Porter proposed the so-called basic strategies. They fall into three categories. Lear more in my new blog post at www.marketing-psycho.com
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The analysis of the internal environment of the company is the analysis of strengths and weaknesses, as well as the assessment of the potential that the company can count on in the competitive struggle to achieve its goals.
The main objectives of the analysis are to determine the factors and causes of the strengths and weaknesses of the organization.
Read more at www.marketing-psycho.com
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When you analyze the external environment of the company, you have to consider the current state and development prospects of the most important factors and environmental objects for the organization.
Among them it is worth to mention the following: - Industries
- Markets
- Suppliers
- Competitors
- Political environment
Read more in my blog at www.marketing-psycho.com
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It happens a lot when you are told to cut your marketing budget. It happens every day. No surprise. However we know that history proved this logic wrong may times. If you do not believe me, try to believe the best of us
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