snacking activation branding brands consumer consumergoods consumerinsight content displays feature fmcg food goods insight marketers marketing marketingtips productdevelopment products shop shopper shopperinsight shopperinsights shoppermindset shopping chocolate kelloggs cadbury luxeshoes
Delighted to announce I am one of the speakers at Retail Week Live in March. I am on a panel that is tackling the mindset of the modern shopper. I will be focusing in on the all important plant based consumer that is a hot topic in the market for sure! It’s 27-28th March at the Intercontinental London at the O2. The biggest retail event of the year.
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#retailweek #retailweeklive #london #intercontinentalhotel #02 #london02 #speaker #publicspeaking #keyspeaker #vegan #veganconsumer #shoppermindset #shoppers #marketing #sales #consumerism #products #mindset #plantbased #veganshoppers #plantbasedshoppers #livepanel #panel #panelspeaking
The @maltesersuk expansion continues!
Now in a huge £14 cake with smashable cover.
Retains all the same branding and features of a Malteser, but now in a cake form!
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#shopperinsight #shopperinsights #shopper #shopping #shop #products #brands #marketing #activation #new #fmcg #goods #branding #food #snacking #displays #feature #shoppermindset #consumer #consumergoods #marketingtips #insight #consumerinsight #content #marketers #npd #productdevelopment #maltesers #mars #cakes
Now that’s some availability by @kelloggs_crunchy_nut in @tescofood
Wonder whether giving a small part of this space to another variant, brand or category would benefit the total store more than so much of the same product?
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#shopperinsight #shopperinsights #shopper #shopping #shop #products #brands #marketing #activation #new #fmcg #goods #branding #food #snacking #displays #feature #shoppermindset #consumer #consumergoods #marketingtips #insight #consumerinsight #content #marketers #npd #productdevelopment #kellogs #crunchynut #granola
Tenzing display unit in Tesco
Simple and clear message around natural energy.
Shaking up the energy drink market
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#shopperinsight #shopperinsights #shopper #shopping #shop #products #brands #marketing #activation #new #fmcg #goods #branding #food #snacking #displays #feature #shoppermindset #consumer #consumergoods #marketingtips #insight #consumerinsight #content #marketers #npd #productdevelopment #tenzing #energy #drinks
New M&Ms cake bars...
Seems an odd choice of brand to put into a cake bar for shoppers given M&Ms are inherently hard and crunchy .
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#shopperinsight #shopperinsights #shopper #shopping #shop #products #brands #marketing #activation #new #fmcg #goods #branding #food #snacking #displays #feature #shoppermindset #consumer #consumergoods #marketingtips #insight #consumerinsight #content #marketers #npd #productdevelopment #mandms #mars #cake
New @pipandnut crunchy maple peanut in @tescofood
So much peanut butter for shoppers to choose from! .
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#shopperinsight #shopperinsights #shopper #shopping #shop #products #brands #marketing #activation #new #fmcg #goods #branding #food #snacking #displays #feature #shoppermindset #consumer #consumergoods #marketingtips #insight #consumerinsight #content #marketers #npd #productdevelopment #peanutbutter #pb #pipandnut
New @livias nugglets in @sainsburys .
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#shopperinsight #shopperinsights #shopper #shopping #shop #products #brands #marketing #activation #new #fmcg #goods #branding #food #snacking #displays #feature #shoppermindset #consumer #consumergoods #marketingtips #insight #consumerinsight #content #marketers #npd #productdevelopment #livias #vegan #glutenfree
New KitKat Senses Salted Caramel. Confused shoppers I wonder with the first launch of Senses into sharing/gifting and now producing a solo eat single bar.
KitKat, KitKat Chunky, KitKat Senses? Not sure it’s making it that easy for shoppers...
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#shopperinsight #shopperinsights #shopper #shopping #shop #products #brands #marketing #activation #new #fmcg #goods #branding #food #snacking #displays #feature #shoppermindset #consumer #consumergoods #marketingtips #insight #consumerinsight #content #marketers #npd #productdevelopment #kitkat #kitkatsenses #chocolate