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So what exactly makes a viral post? Say the average number of views for a post on your page is 50,000. Then you post a new piece of content and it somehow manages to get over 100,000 views. Why would this be? There are many varying factors but this is basically because it made the “explore” page of the platform, and people naturally engaged, shared it and reposted it. The components of achieving viral status tend to vary a bit on every platform, but the key guidelines stay the same for them all. There are two main factors that lead to content going viral: the creative element and the optimization. Creative: What is the “stunt” or type of video you are producing? You have to tailor the type of content to the audience you are trying to attract. How is the content culturally relevant right now? The content needs to be relatable to the audience, or they will not continue to watch and share the post. What emotion is the video drawing out of the viewer? How can you make the content more likely to make the viewer react so they’ll want to repost, share, watch the video multiple times, like and comment? Optimization: How is your content is displayed? Is the video formatted to be vertical or horizontal? Why does this matter? The chances of people watching the content increases when it takes up more of their screen. Does the content have an attention-grabbing cover frame or thumbnail? This greatly increases the chances of the content being picked up and viewed by the audience. (Also known as clickbait!) Are you retaining viewers’ attention for the duration of the content? Are the first few seconds of the video intriguing enough to compel the viewer to continue to watch the rest of it? How are you ending the video? By adding a call to action, you can remind people to like, tag, comment, share and repost. Do You want More Tips ❔ Follow @crowdcontrolmarketing For Daily Value - @crowdcontrolmarketing @crowdcontrolmarketing @crowdcontrolmarketing . . Hashtag search #socialmediamarketing #socialmediamarketingtips #socialmediamarketingagency#socialmediamarketingstrategy#socialmediamarketingmanager#socialmediamarketing101

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