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Minimalism is not just about boiling down certain graphic elements into their simplest form, but knowing which elements to keep, which elements will still work without having to explain them and how to use them.
Designer Carolyn Brandt, took a simplistic approach in re-designing six Kelloggs packs and distilling them to their bare graphics, yet recognizable elements. Imagine seeing these in the cereal aisles today. Done in 2015 yet relevant. #designstudio #logomark #illustrators #designstrategy #designlife #visualidentity #designsystem #branddesign #type #packagingdesign #font #pantone #Minimalist #simplicity #graphic #elements #brand #forodesign #mastermpd
The one thing I notice a lot is that design is always being viewed as something that is all about the aesthetics. The prettier it is the better the design. This couldn’t be further from the truth.
Design is a lot more strategic than simply being focused on the aesthetics or just the “prettiness” of it.
Here are the four principles that are involved in creating a good design.
Does it work?
Example, a logo needs to do its job of identifying a business.
If its too complicated, it loses its memorability.
Is it relevant?
The chosen typography, shapes/symbols and colors need to fit the personality of the business.
Is it meaningful?
As humans we are always looking for meaning in our lives. Adding a layer of meaning to the design makes the customers and the owners feel like they are involved in something bigger than themselves.
It helps them connect and identify with the business better.
Does it still look good?
Just because a design needs to work it doesn’t mean it has to sacrifice the aesthetics.
It is all about striking the right balance between all of these.
This is why there is a lot of exploration and thought that goes into creating a design concept.
A design that focuses on the big picture can help a business differentiate themselves in a competitive market and give them the edge over their competition. Aesthetics just plays a small but important part in overall design process and thinking but it is certainly not the only thing that should be focused on. .
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#brandidentitydesign #fwportfolio #shedesignedalifesheloved #inspofinds #designtips #freelancegraphicdesigner #progressoverperfection #designisinthedetails #creativebusinessowner #welovebranding #showyourwork #thatsdarlingmovement #designstrategy #logodesigners #designislife #onewomanshow #femalebusinessowner
Sharing this minimalist packaging via @foro_design
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“Designer Carolyn Brandt, took a simplistic approach in re-designing six Kelloggs packs and distilling them to their bare graphics, yet recognisable elements. Imagine seeing these in the cereal aisles today.”
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#designstudio #logomark #illustrators #designstrategy #designlife #visualidentity #designsystem #branddesign #type #packagingdesign #font #pantone #Minimalist #simplicity #graphic #elements #brand #forodesign #mastermpd
Brand Guidelines for Grassroots
See the full project live on Behance (Link in BIO)
Grassroots is a unique food demonstration and staffing company dedicated to promoting good foods that are good for you.
smart by design™ worked closely with the Grassroots to develop the brand, identity system, guidelines, and digital presence. As the face of the brand began to take shape, it informed how we approached the look and feel of the identity. Every element needed to align with the company’s commitment to source organic food.
We’re delighted to see the brand come to life and happy to share the process and outcome.
#brandguidelines #brandidentity #identity #branding #brandingstudio #designagency #foodbrand #fooddesign #designstrategy
Bendito Design @benditodesignoficial - Boti Baby. Shape and packaging visual concept and verbal identity. Redesign de uma das marcas mais queridas do @oboticario Exploramos todo o contexto dos passarinhos como ninho, conforto, carinho, para ilustrar a fofura dos primeiros anos de vida. #design, #graphicdesign, #packaging, #packagingdesign, #brand, #branding, #brandingagency, #brandidentity, #identitydesign, #designstrategy
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Feature: @worldbranddesign
Submit: worldpackagingdesign.com/submit
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#packaging #branddesign #packagingdesign #brandidentity #brand #marca #潮牌 #branding #logo #package #empaques #包装 #design #设计 #diseño #worldbranddesign #WBDS
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