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Želim personalizirati profil i učiniti ga zanimljivim, ali ne znam kako. Pomozi!
Česta situacija s kojom smo se sigurno svi jednom susreli. Patnja zvana "profil mi je neupečatljiv i dosadan" i mali savjeti kako to popraviti:
1️⃣ Napravi omjer 80/20 tako da bude više fotografija, a manje teksta (i vizuala). Upoznaj publiku sa zaposlenicima i fotografiraj sebe ili snimi video kako radiš/govoriš/koristiš ono što nudiš.
2️⃣ Već nekoliko puta spomenuta, boja! U instagram sjenama odredi tematsku boju kroz koju ćeš povezivati sadržaj. ✔️Tip: smanjiti jačinu na 25-40, inače izgleda kao fotografija loše kvalitete.
3️⃣ Opis prilagodi sebi! Instagram je mreža za povezivanje s ljudima, a koji je bolji način od stvaranja organskog dosega dok komuniciraš u komentarima i to o nečemu što te zanima? Klikni lajk ako ti je objava koristila! I ne zaboravi je podijeliti ako misliš da bi dragom prijatelju bila od pomoći.
#laurelicorner #DigitalizirajSe #marketingsavjeti #putovanja #društvenemreže
پستى از اينستاگرام ديجيكالا:
درباره #داستان_دیجیکالا چی میدونی؟ بیا اینجا تا از پشت صحنهی دیجیکالا بیشتر بدونی ☺️ از اینکه روزانه درگیر چه چالشهایی هستیم چجوری کار میکنیم و از هنه مهمتر چجوری کنار هم زندگی میکنیم ❤️
@digikala.life
@digikalacom
#digikala #digikalalife #mbareview #marketingnews #mbaista #mbanewsir #advertisingnews
#اخباربازاریابی #اخبارتبلیغات #دیجیکالا
Did you know that 10% of photos posted with hashtag #nofilter actually use an Instagram filter! Surprised So were we!
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The #nofilter movement started several years ago as social media users began to embrace and crave Insta-realism (aka content that showcases real life in all its flawed glory ).
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But recently we’ve seen an upswing of FAKE Insta-realism ♀️. Users know that authenticity is what converts on this platform but often times, they fear that their real lives simply aren’t interesting enough.
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It’s similar to the #nomakeup makeup trend. Wearing natural makeup is NOT the same thing as wearing no makeup. The same is true of filters, a natural looking filter is still a filter!!
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Which begs the question, is #nofilter the new most popular filter? ♀️
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In my opinion the answer is NO. I would argue the #nofilter trend is not actually about filters at all but more about authenticity!! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It’s clear that users are wanting more real, raw, human connections. It’s not necessarily the filters that are preventing this, it’s more the dishonesty and disruption.
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Instagram’s filters are what originally established it as a visual platform . So if you are a visual person/brand who loves playing with colors, filters, and edits, don’t be ashamed to do so. Do your thing and own your work with pride. The same goes for the #nofitler people!
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Authenticity is not about the tone or saturation of your photo, it’s about how you carry and express yourself. You can filter the f*ck out of your photos are still be REAL AF!!
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The key is, whichever side you choose, you have to own it! Don’t try to pass off your perfectly filtered photo as #nofilter - Instead, own the work that you put into filtering/editing it. Editing photos is an art. And so is capturing beautiful photos without any filter! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Which team are you on? Team filter or team #nofilter (Comment below! )
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Stats by Stephan Peterson - Kaptur.co
SII OBIETTIVO
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➡ Se desideri trarre il meglio da Instagram per far crescere la tua azienda o il tuo Personal Brand, ti consiglio di guardare il tuo Feed in maniera obiettiva.
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❌ Lascia da parte le emozioni e poniti le seguenti domande: .
1⃣ Se mi imbattessi in questo feed, lascerei un Like/Commento?
2⃣ Se mi imbattessi in questo feed, seguirei la pagina?
3⃣ Se mi imbattessi in questo feed, farei clic sul link in Bio?
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È vero, pensi che la foto del tuo gattino sia adorabile o che la foto della pizza che hai mangiato ieri sia interessante, ma se vuoi davvero offrire contenuti di valore e utilizzare Instagram in maniera professionale chiediti anche:
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4⃣ Il mio pubblico è d’accordo con i post che pubblico?
5⃣ È interessato a questi contenuti?
6⃣ Sto offrendo il valore che si aspettano?
7⃣ Le mie foto sono belle a tal punto che chi le vede si sofferma a guardarle?
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Devi essere obiettivo.
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➡ Se non riesci a lasciare da parte le emozioni e a valutare se stai percorrendo la strada giusta, fai queste domande ad un familiare o ad un amico.
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✅ Se ricevi risposte sfavorevoli, è il momento di considerare quali sono le modifiche da apportare al tuo feed per renderlo accattivante.
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Contattami pure, sarò felice di aiutarti
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#carlocegliapost
⚡[#48] Flash News & Rumor della Settimana dal Mondo del Marketing.
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Unilever: per il #brand All Things Hair di #Unilever, la coppia formata da Jake e Hanna Graf, due ragazzi transessuali, parleranno di quanto è stato importante il ruolo giocato dai capelli nel cambio sesso. Il brand è contentissimo di poter dare voce a chi solitamente non è invitato a farlo sui media.
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⚖️ Supreme Italia: dopo la presa di posizione legale del brand autentico Supreme, il "legal-fake" di Barletta si trova a dover rinunciare al suo #trademark in Cina. Supreme US infatti, nonostante non abbia il marchio registrato in Cina, ha dimostrato di aver fatto richiesta 85 volte. Queste richieste sono sotto osservazione.
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⛔ J&J: uno dei più grandi produttori di farmaci è accusato di #pubblicità ingannevole. Sembrerebbe infatti minimizzi il rischio di dipendenza da farmaci antidolorifici. L'azienda nega ma il problema è grave: circa 130 persone al giorno muoiono per overdose da farmaci antidolorifici.
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5G: EE, mobile network operatore britannico, ha inaugurato il suo servizio di 5G in alcune città della Gran Bretagna, più di un mese prima del #competitor Vodafone.
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Google Lens: la feature sarà disponibile a partire da questa settimana tramite l'app #GoogleLens o semplicemente utilizzando la funzionalità integrata nella fotocamera dei dispositivi Google Pixel.
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️ Star Wars: grande circa 50.000 metro quadri e costata più di 1mld di dollari, la sezione del #Disneyland della California dedicata a #StarWars è stata aperta al pubblico il 31 maggio. All'interno, ognuno dei 1500 dipendenti interpreterà un personaggio con una sua storia all'interno della galassia.
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Queste sono le 6 notizie che ho selezionato per questa uscita di FlashNews.
Lasciate un ♥️ per supportare la rubrica e taggate un amico che pensate possa apprezzare queste notizie.
Buon inizio settimana!
#notizie #marketing #marketingitalia #notiziedalmondo #marketingnews
One of the reasons I love the digital space is because it's fluid - constantly updating to address the needs of its users and taking advantage of tech advances (if you haven't checked out GHOST, or Generic, Highly-Organic Shape-Changing Interfaces, search it now for some seriously exciting possibilities right around the corner) ✨⠀
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It's well known that #facebook is similar, always updating and keeping users on their toes. The Facebook ads platform is constantly changing and it's important to understand how these shifts could impact your business! So what's the latest? ⠀
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Metrics are on the move! On March 13th the social giant made 3 changes to the ad metrics, which measure how your ad is performing: ⠀
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1. The single relevancy score has been replaced with 3 new relevance dimensions, being quality ranking, engagement ranking and conversion rate ranking⠀
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2. Potential reach is now calculated based only on users who have been shown an ad in the past 30 days, which may decrease the reach number but increase its accuracy⠀
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3. In April 7 ad metrics will be removed and be replaced with more actionable ones, for example a posts saved metric will be introduced ⠀
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What are your thoughts on these changes? Will these impact your Facebook advertising?
Image from an exciting upcoming project, big thanks to @traceymoakesphotography
Social media isn’t something you do for you. It’s something you do for your customers. Many businesses have this backwards. A study from Sprout Social shows that on average, businesses send out 23 promotional messages for every 1 consumer response!
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Social media is supposed to be a two-way communication channel. If you’re posting more than you’re engaging and responding then you’re doing it all wrong ♀️. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
This excerpt by Chad Brooks, from Business News Daily says it all:
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“Social media is now the No. 1 way consumers interact with businesses. The research revealed that 34.5 percent of consumers turn to social media first when they have a problem, compared with just 16 percent who call and 5 percent who visit a store in person.
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People aren't asking for the world. They would simply like to hear back when they reach out to your brand.
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Over the first three months of the year, @SproutSocial found that businesses received an average of 957 messages that required a response.
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Unfortunately, nearly 90% of the messages that need a response are ignored by businesses. The messages that are replied to, often aren't done in a timely fashion. The average time it takes brands to respond to a social media message is 10 hours. Most consumers, however, expect a response in less than 4.
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People are clamoring for greater social engagement — with both their mouths and pocketbooks open — but brands are not moving fast enough. This disconnect has a large negative impact on loyalty, customer retention and publicity. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
By listening and prioritizing customer care, you can even convert people into highly vocal brand advocates. In fact, 75% of people say they are more likely to post something positive about a brand that makes a meaningful connection with them on social, while 43% say they're more likely to actually make a purchase.”
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With that in mind, I have 2 questions for you:
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1️⃣ Are you posting more than you’re responding?
2️⃣ How long (on average) does it take you to respond to comments and DMs?
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Comment your responses below!! Be honest (no judgment!!)
Some exciting news. LOTUS is now part of the award-winning W Communications.
A win-win for both agencies; we are excited to benefit from W’s creativity and expertise in the lifestyle sector, whilst bolstering their proposition with our travel sector knowledge.
Thank you to everyone who has been part of our journey so far. We look forward to this new era for the company.
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#travelPR #travelmarketing #PRNews #UKPR #WCommunications #WeareLotus #marketingnews #travelrepresentation #representationagency #travelservices #destinationmanagement #destinationPR #hotelPR #PR
Collecter les statistiques #MARKETINGNEWS effectuez une recherche à l'obtention des statistiques (Aller à la sélection).