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This image came to mind tonight after a conversation with a friend about “authenticity”. I’ve been struggling with this word and its pervasive use in our society as a measure of a person.
I did not include an explanation of what this image is trying to convey. Instead, I’m curious to hear more what it evokes in you.
I always love the healthy dialogue that ensues and look forward to hearing your thoughts.
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#latenightmusings #musings #authentic #authenticity #worth #value #measure #sketch #perspective #thoughts #meaning #interpretation #dialogue #diamond #coal
This is why you’re not making money.
If you were to take a look at your Facebook feed right now, notice what’s the majority of the content you see? It’s always about people live their days, the food they ate.... When they have a great day, they talk about how great it was and if they have a bad day, they b*tch about it.
Most people use social media to constantly report on the events in their lives, but here’s a common question I get: “Peng Joon, how I can monetize my content or build a following on social media?”
You have to understand something, if you use social media the same way as everyone else - think about the results you’re going to get. Ask yourself, “how much has an average person made on Facebook?”
The answer, as you probably know, is nothing. If you use social media the same way everyone else uses it, you’re going to get the same exact result, which is nothing. The question is, how do you actually use it as a pool or platform for your business? How do you use it for your branding, to build a following and get influence, to get a bigger reach? ☝How do you monetise your content?
People are not attracted to those who constantly complain about their lives, who constantly talk or report on how their days go. The people who have millions of followers on Facebook, what do they use it for? They use social media the right way, it’s about the messaging they put out there. They’re using it as a platform, a tool to either inspire, motivate, entertain or help others. They give value and that’s why people follow them.
The next time you’re thinking about posting something, think “does this help me build a following? Does this actually help me inspire, motivate or add value to someone else’s life?” if you want to build a following, use it as a way to influence, or position yourself in the marketplace - start thinking about the message that you’re putting out there.
⤵Tell me about your social media messaging in the comments below.
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