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Are you building trust online?
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When it comes to wedding planning, there are a few key things couples are looking out for as they start to research & compare suppliers. Yes, there are some practical considerations like pricing, style and availability - but one of the most important factors for your potential clients is actually TRUST
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Planning a wedding can often feel stressful and overwhelming. It’s a milestone event packed with emotional significance (and not to mention, a pretty big investment). This is why trust is such a critical factor for couples
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With this in mind, here are a few quick tips to help you build trust throughout your website copy:
Write conversationally: use simple, relatable and engaging language, just like you would in real life
Showcase your value: don’t just explain what you do - explain why it matters
Share valuable blog content to position yourself as the expert in your field
Include testimonials and reviews from happy clients
Answer your FAQs to break down any potential barriers
Set clear expectations on your contact page: when will couples hear back from you, and what are the next steps?
Proofread and edit: a typo or 2 is forgivable (we're only human ) but consistently poor spelling and grammar can impact how your brand is perceived
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Head over to the blog for more tips on building trust through your website copywriting
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@valejewelry
Non devi vendere solo prodotti, ma anche relazioni e storie, e quindi fare storytelling.
Non sei convinta?
Prova a fare questo "esercizio".
Immagina di essere a un mercatino dell'usato, mentre giri tra le bancarelle per cercare il tuo prossimo romanzo.
Ne adocchi uno che ha un titolo accattivante, e decidi di prenderlo, ma noti che ci sono due copie di quel libro.
Quale scegli?
Sono entrambe in discrete condizioni, non paiono avere differenze, se non che una delle due copie ha nell'ultima pagina un testo scritto a penna.
Quel testo è stato scritto dal vecchio proprietario, ed è la storia toccante di come quel romanzo lo ha aiutato a uscire da un brutto periodo e in cui augura al nuovo proprietario che il libro gli porti fortuna come a lui.
Quando hai finito di leggere, hai quasi i lacrimoni agli occhi.
Adesso dimmi: quale delle due copie del libro prenderesti?
Quella con la dedica, o quella normale?
Io scommetto che sceglieresti il libro con la dedica, vero?
Questo accade perché quel libro con la dedica ha una storia dietro in cui ti sei immedesimata e che ti ha colpita.
Quel libro ora ai tuoi occhi non è una copia qualsiasi di quel romanzo, ma ha un valore speciale e unico.
Ecco, è questo il potere dello storytelling.
Sei ancora convinta che non serva a nulla?
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Stoneblossom and Exquisite Event Decore always work so well together.
My shrubs and trees on site added landscape accents to the Tent and Venue.
The couple had two Wedding Ceremonies, 1st Theme was the Brides Indian Culture.
Thank you Stasia for bringing me in. Ed
Wedding Planner @exquisiteeventsplanning
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Floral @stoneblossom
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Thank you Amanda for this Beautiful Repost @backrhodesmedia
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RU: Нью-Йорк-мой любимый город земли! Где бы я не была, я ХОЧУ туда возвращаться. Это необъяснимо, но я люблю там все, что многие буквально ненавидят: не похожий ни на что гул 24/7, запах всего на свете в одном флаконе, воздух душно-горячий летом, прохладный весной и обжигающе-холодный осенью и зимой...В апреле 2018 у меня была головокружительная поездка на @nybfw ещё и потому, что именно тогда мы начали воплощать в жизнь один очень классный проект, а продолжили потом в Милане, Барселоне и Санкт-Петербурге! И скоро, совсем скоро мы вам его покажем! @trepetno @lovebegini @zaharova_photo @mzhuplatova @mikiyulya @martikoshi @manjuliana и ещё десяток талантливых людей! Спасибо вам за те моменты, которые мы провели вместе на пике событий и эмоций! ✨ ENG: I love NYC and always want to come back there! In April 2018 I made a fantastic trip to #newyorkbridalweek when we started a great project that we continued in Milan, Barcelona and Saint Petersburg! We will share it with you very soon! And I thank everyone who took part in it! Stay tuned! by @innaovsepianphotography ✨ #nkbestof2018 #nybfw #newyork #newyorkcity #newyorker #newyorkbridalweek #newyorkbride #weddingblogger #weddingblog #russianweddingblogger #ньюйорк #свадебныйблог #fashion #weddingjournalism #weddingmarketing #weddingbackstage #nkweddingbackstage #свадебныйблоггер #свадебноеплатье #свадебныйстилист #свадебноезакулисье #закулисамисвадебногобизнеса #jmjustmarried #nkweddings #nkweddingacademy #natakulikova
Collecter les statistiques #WEDDINGMARKETING effectuez une recherche à l'obtention des statistiques (Aller à la sélection).