brandexperience branding marketing brand fashion design retaildesign windowdisplay interiordesign merchandising retail visualmerchandising display retaildisplay retailmarketing storedesign visualmerchandiser bhfyp storefixtures dise pointofpurchase retailfashion shopwindow storewindow vetrina visual escaparatismo brandingmob
Bem amigos, é chegado o momento. O #kwidoutsider traz hoje o tão esperado retorno da #cavernadodragao . Convidados da @renaultbrasil irão assistir em primeira mão o #liveaction do desenho que marcou a infância dos anos 80. Uma super produção que, junto do #suvdoscompactos , deixou o impossível para trás.
#sigaaseta #guiamkt #livemkt #brandexperience #renaukt
Come on in, the water is just fine! Pushing the limits of imagination—for kids & the kid in you! #BixbeeTakesChi June 15th through mid-Sept.! #LinkInBio for tix!
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Design + Décor: @kehoedesigns, @tgkehoe + @kellydianne
Technical Production: @blackoak.tech, @meredithfrancsis
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#KehoeDesigns #BlackOak #Chicago #ImaginationStation #babyshark #popup #installation #events #eventdesign #eventdecor #design #artinstall #family #weekendfun #kidsadventure #adventurekids #bringthekids #kidsactivities #eventprofs #experiential #experientialdesign #interactive #immersive #brandexperience #interactivedesign #getyourticketsnow
Continuing with the definition of terms posts, let’s examine the term “Customer Experience (CX)” and its relation to UX and UI.
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➡Customer Experience (CX): The experience that a person has as they interact with a company or brand. CX is an umbrella term that includes: Brand Strategy, Marketing Strategy, Digital Products (UX), Non-Digital Products, Store or Office Experience, Customer Service, and Sales Strategy. In essence this is the customer experience in every touchpoint with your company or brand. -
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➡User Experience (UX): Although The Godfather of this term, Don Norman, refers to User Experience in a manner similar to the way "Customer Experience" is used today, the term User Experience, by today's mainstream definition, is referring to the an experience that a person has as they interact with a product: specifically a digital product. The term UX is an umbrella term that encompasses Content Strategy, Information Architecture, and the User Interface. -
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➡User Interface (UI): The look and feel of a product designed to enhance the user experience. UI is an umbrella term that includes Interaction Design (IxD), Motion Design, and Visual Design.
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All of these term definitions may have minor differences where you work. Do you define them in a very different way Let me know in the comments!
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I considered (and have seen) some people try to encapsulate all of these terms under one term "Brand Experience." However, after deep contemplation, I have settled on the idea that any effort to do this would just be a duplication of the term "Customer Experience" with the idea that a Brand Experience can only be had if there is a customer involved. So I am not on board with the idea that we need "Brand Experience" and "Customer Experience" to be defined as two separate things. -
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That said, if you like the term "Brand Experience" better than "Customer Experience," I can totally get on board with that. Unfortunately, "Customer Experience is gaining great momentum as a standard term in business right now.
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This is a collaborative post between @morejanda and @uxbites
We took on Kellogg’s biggest redesign in a century, covering the entire European portfolio. Our mission: to return Kellogg’s to iconic status as the provider of natural grain goodness. .
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#LandorHamburg #LandorLondon #LandorParis #LandorGeneva #design #agency #agencylife #brand #branding #brandconsultants #brandexperience #brandidentity #consultants #consulting #creativeminds #Kelloggs #graphicdesign #Landor #logo #marketing #strategy #technology
1, 2 or 3?
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"By @manishsingladesigns_"
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Branding inspiration: @TwineEnterprise
Animation inspiration: @TwineAnimation
UI Inspiration: @TwineUIDesign
Design inspiration: @JoinTwine
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"www.twine.fm"
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#brandidentity #brand #corporateidentiy #brandexperience #designedbyme #branding101 #logodesigns #graphic_arts #graphic_design #creativeart #graphicart #graphicdesigndaily #graphicdesigncentral #design #packagingdesign #luxurydesign #businesscards #ideas #nice #layoutdesign #adobeillustrator #adobephotoshop #adobeindesign #marketingstrategy
Brand Experiences & Bespoke Concepts by Precious The Planner©️
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The PSL Awards 2019 Brand Experiences the Precious Celebrations way ✨ Bringing lush, bespoke and luxury details and experiences to corporate events Loved designing the concept for the Awards #PSLAwards19
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#precioustheplanner #preciouscelebrations #eventplanner #luxury #bespoke #eventdesign #celebrations #brandexperience #floral #flowers #lush #awards #corporateevents #pslawards
Robot Arms + Clear Touch Screen’s + Motion Graphics
This Adidas activation in NYC saw a huge amount of people coming through exploring the new technologies in the shoe by making selections on the touch screen and then the robot would present the shoe with overlaying motion graphics.
Technology: @brdgstudios
Creative: Exposure
Animation: @brdgstudios
#digitalart #interactive #interactivedesign #experiential #experientialdesign #experientialmarketing #creativestudio #experiencedesign #retaildesign #brandagency #creativeagency #eventdesign #creativetechnology #touchdesigner #brandexperience #interactivetechnology #immersiveart #immersive #realtime #robotics
#interactiveart #animated #digital #brandstory #innovative #architecture #design #exhibitiondesign #industrialdesign #bizbash
@landorglobal @petbarn
Inspired by the weird and wonderful personalities of the pets we care so much about, we helped transform @petbarn’s identity into a living, breathing, tail-wagging brand. A family of furry, feathered and scaley friends make up the new identity and reflect a business shift from utility to pet care. #LandorSydney #logo #marketing #Petbarn #pets #strategy #technology #transformation #logosai