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All white all right am I righttttt? The Pablo Fedora, online at www.billybonesclub.com
@tempany.adamss
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Queensland Tourism Awards Now Open
Did you know nominations are now open for the 2019 awards @theqtic ?
We’re proud to be supporting a number of our clients enter for the first time this year.
If you’re umming and ahhhing about entering the awards our advice is: DO IT.
Our #BossHan was in exactly the same boat last year and went on to take out the Young Tourism Achiever
If you’re looking for any advice on your entry hello@mediamortar.com.au
Battling the winter blues with @geecachia in our Marley Beanie, 2 for $60 beanies online at www.billybonesclub.com
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Tag your partner in crime!
@jaccobmay @biancaadejong
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Only a couple STAY BAD Muscles left online!!
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Facebook introduces the new Clear History tool
It will allow users to erase all information stored on Facebook regarding their personal activity without leaving a trace.
In terms of transparency and privacy, this is great news for users, but innovation can be a problem for advertisers реклам
What a tool is bad for advertisers❓
If users clear their history, advertisers will not be able to catch up with these users using retargeting, created on the basis of their previous visits to the website or activity in the application, and so on.
Most advertising companies allocate the lion's share of the budget to retargeting, since they understand how effectively advertising can be shown to interested users!
“In addition to retargeting, a search by interests can also suffer - if you erase the user history, you will not know anything again.” The company Facebook said that most likely the tool will appear already this year☝️
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Advice to advertisers:
If you have never used retargeting before - now is the time!
If you are actively using this strategy or at this stage you are focusing on it - start thinking through other strategies in order to be ready for innovation!
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