cxdesign uxdesign contentmarketing entrepreneur dise expatslife designthinking melbourne gaybcn servicedesign colaboraci customerexperience dvno gaybear uidesign webdesign destinobcn igersbarcelona igersbcn arquitectura innovation smallbusiness userexperience aprenderyemprender gaybarcelona graphicdesign aprenderyemprender
This is what all digital products aim to do: Guide the user to make the right choices (easiest path), so they can complete their tasks. You can do this with visual guidance, Interaction design, UI elements, and I would especially highlight UX Writing. Usually UX Writing is the least important for product designers, yet, in general, 80% of the usability issues can be solved with better copy. This is mostly because language is the most natural and familiar connection you can create with your user.
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#copywriting #contentstrategy #contentwriting #customerexperience #uxwriter #userresearch #cx #uxwriting #cxdesign #servicedesign #designteam #uxdesign #uxigers #appdesign #userinterface #uitrends #startuplife #startups #tech #uidesigner #userexperience #learnux #uxdesigner #uxd
Continuing with the definition of terms posts, let’s examine the term “Customer Experience (CX)” and its relation to UX and UI.
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➡Customer Experience (CX): The experience that a person has as they interact with a company or brand. CX is an umbrella term that includes: Brand Strategy, Marketing Strategy, Digital Products (UX), Non-Digital Products, Store or Office Experience, Customer Service, and Sales Strategy. In essence this is the customer experience in every touchpoint with your company or brand. -
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➡User Experience (UX): Although The Godfather of this term, Don Norman, refers to User Experience in a manner similar to the way "Customer Experience" is used today, the term User Experience, by today's mainstream definition, is referring to the an experience that a person has as they interact with a product: specifically a digital product. The term UX is an umbrella term that encompasses Content Strategy, Information Architecture, and the User Interface. -
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➡User Interface (UI): The look and feel of a product designed to enhance the user experience. UI is an umbrella term that includes Interaction Design (IxD), Motion Design, and Visual Design.
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All of these term definitions may have minor differences where you work. Do you define them in a very different way Let me know in the comments!
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I considered (and have seen) some people try to encapsulate all of these terms under one term "Brand Experience." However, after deep contemplation, I have settled on the idea that any effort to do this would just be a duplication of the term "Customer Experience" with the idea that a Brand Experience can only be had if there is a customer involved. So I am not on board with the idea that we need "Brand Experience" and "Customer Experience" to be defined as two separate things. -
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That said, if you like the term "Brand Experience" better than "Customer Experience," I can totally get on board with that. Unfortunately, "Customer Experience is gaining great momentum as a standard term in business right now.
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This is a collaborative post between @morejanda and @uxbites
Amaneceres en Málaga.
Follow @antoniobarrera_design for more!
www.antoniobarrera.design
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#design #ux #newventures #businessdesign #cxdesign #designthinking #artificialintelligence #loveofchange #innovation #productdesign #disruptive #digitalization #growth #userexperience #AI #customerexperience #servicedesign #visualdesign #blockchain #creativity #research #machinelearning #digitaldesign #lets_behappy #branding #sustainability #inspiration #experience #transformation #tech
Business. Most important situations has been closed around a cup of coffee. efervescencia.mx. #coffeandbusiness #businessmeeting -
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#bussinessmind #smallbusinessstrategy #designthinking #designthinkingworkshop #centradoenelusuario #mercadólogo #mercadotecnia #cxdesign #inboundmarketingtips #mercadotecniaypublicidad #innovationlab #insights #businessdesign #creativethinking #brandstrategy #ideas #ideations #consultor #coachingejecutivo
Today we'll talk about the content strategy part of UX Design: UX Writing!⠀⠀
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You realise how important UX Writing is when you do a couple of user tests: Most of the usability issues in an app or prototype can be solved with better wording.⠀⠀
SO THIS IS HUGE!⠀⠀
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Fortunately you don't need to be Shakespeare to be a good UX Writer. You need to be clear, concise and strive to be useful!⠀⠀
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You can use these four steps to improve any writing you need to have on your platform. Just follow these steps and you'll create amazing Copy in no time!⠀⠀
If you try it out with success, I would love to see what you came up with. You can DM me with results!⠀⠀
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@yuvalkesh @gooduxwriting @uxwritinghub , UX Writers, anything to add?⠀⠀
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#customerexperience #designwork #label #userexperience #uxdesign #uxr #ux #labels #uxwriter #userresearch #cxdesign #cx #servicedesign #designteam #copywriter #contentstrategy #userinterface #designinspiration #uxdesignerlife #uxdesigning #uxdesigner #uxd #uxresearch #uxprocess #designthinking #uxigers #uxdesignmastery #learnux
AHOY! Captain Bec and First Mate Ben getting ready for the EPIC @oneroofwomen trivia night a few weeks ago to bid farewell to @ellie_coops! What a night, the hats helped #teamrowboat come a very respectable third! ⠀
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#hcd #humancentreddesign #uxdesign #strategicdesign #servicedesign #businesstransformation #hustle #melbourne #thedesignfix #cxdesign #employeeexperience #designersinthewild #hrdonedifferently #hrdesign #humanresources #hcdeducation #ux #cx #designthinking #melbournebusiness #corporatechange #innovation #facilitation #smallbusiness #melbourne #australia
Mit welchen Methoden arbeitet das Me & Company Team tagtäglich? Wie helfen diese Werkzeuge dem Team dabei kundenzentrierte Produkte oder Dienstleistungen zu entwickeln? Und welche Methoden führen dazu, dass das Team besser zusammen arbeitet? ⠀
Genau diese Fragen beantworten wir euch am #Methodenmittwoch. Wir stellen euch jeden Mittwoch Methoden oder Workhacks vor, mit denen wir arbeiten und erklären, welchen Mehrwert sie uns bieten. So lernt ihr unterschiedlichste Methoden kennen und könnt diese direkt anwenden. ⠀
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#Methodenmittwoch#learn#share#agileworking #agiledevelopment #agileleadership #scrum #newwork #customerexperience #customersfirst #userexperiencedesign #userexperience #cocreation #peering #holocracy #leanstartup #cxdesign #servicedesign #servicedesignthinking #designthinkers #designthinking
Today we'll talk about the content strategy part of UX Design: UX Writing!⠀⠀
.⠀⠀
You realise how important UX Writing is when you do a couple of user tests: Most of the usability issues in an app or prototype can be solved with better wording.⠀⠀
SO THIS IS HUGE!⠀⠀
.⠀⠀
Fortunately you don't need to be Shakespeare to be a good UX Writer. You need to be clear, concise and strive to be useful!⠀⠀
.⠀⠀
You can use these four steps to improve any writing you need to have on your platform. Just follow these steps and you'll create amazing Copy in no time!⠀⠀
If you try it out with success, I would love to see what you came up with. You can DM me with results!⠀⠀
.⠀⠀
@yuvalkesh @gooduxwriting @uxwritinghub , UX Writers, anything to add?⠀⠀
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#customerexperience #designwork #label #userexperience #uxdesign #uxr #ux #labels #uxwriter #userresearch #cxdesign #cx #servicedesign #designteam #copywriter #contentstrategy #userinterface #designinspiration #uxdesignerlife #uxdesigning #uxdesigner #uxd #uxresearch #uxprocess #designthinking #uxigers #uxdesignmastery #learnux
Is anyone having a tough day? It happens. Of course. And I’ve been there more times than I would wish on the lovely gentleman who cut me off TWICE on my commute yesterday. But just so you know, I’ve gotten through it. I always get through it. And you will, too. Whether it’s personal, professional, entirely inexplicable or seemingly entirely out of your control. I know you’ll come out swinging. And, I’m rooting for you. Anything I can do to help?
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#bossladiesmindset #goalcrusher #buildingmyempire #increasesales #customerloyalty #strategicplanning #newbusiness #brandloyalty #customerengagement #guestexperience #successcoach #brandstrategy #customerexperiencemanagement #businesssuccess #successdriven #cxdesign #businesswomenontherise #womeninspiringwomen #businessgrowth #tech #torontorestaurants #torontosmallbusiness #toronto_insta #torontoentrepreneur #torontolife #torontostyle #blogto #arbonneconsultant #amouritinc #cxbydesign