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Sorry to break it to ya, but...⠀
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If your product or service sucks, it sucks and there’s nothing I can do to fix that.⠀
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I may be a kickass copywriter, but if you’re trying to sell to a dead market or offer something that doesn’t provide any value or even has a target market...⠀
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Even the greatest salesman of all time couldn’t sell it. Please keep this in mind when contacting copywriters and expecting miracles ⠀
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We can’t revive what died long ago ⠀
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#contentmarketer #copywriter #digitalmarketer #copywritersofinstagram #contentstrategist #digitalmarketingtips #freelancer #freelancewriter #digitalmarketingstrategy #contentmarketingtips #contentstrategy #contentmarketingstrategy #copywritingtips #freelancers #digitalmarketingstrategist #contentstrategist #copywriters #copywriting #copywriter #instawriter #contentmarketing #contentcreators #contentcreation #businesscoaching #businessmentor #businessstrategy #marketingcoach #femalepreneur #girlbosslife #girlbosses via @preview.app
"Greetings fellow business owner,⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I am writing to you today to..." ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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One of the most common mistakes when writing copy: defaulting back to ye olde corporate language. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's an easy mistake to make... you want to seem legit and profesh, so you mimic that super formal language big biz seems so fond of.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Only you're not a big biz and that's actually a GREAT thing! The kinda thing that makes people want to work with you, rather than a faceless corp that will treat them like another number. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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(In fact, it's the exact human-y vibe a lot of big businesses are trying to imitate.)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let's make this official:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Please be advised that all formal-sounding language is no longer required, effective immediately.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Own your selling point. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Ditch the formal language. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And be you instead.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What say you, scrollers of Instagram? Would you rather deal with someone who speaks human or corporate? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#collectivehub #staybossylady #smallbusinesstips #girllbossesau #dontquityourdaydream #sydneybusiness #businesschicks #designedwithlove #perthcollective #theleaguewomen #nycbusiness #contentcreation #goldcoastbusiness #workfromwherever #opportunityknocks #workfromhomelife #creativechics #biztips #freelancelife #nzbusiness #brandstorytelling #businessbydesign #smallbiztips ##smallbusinessmarketing #copywriter #copywriting #australiancopywriter #damnwrite #TDPgraduate
Do you want to know what the role of a Copywriter in Fashion is about? @visilvamiranda told us her career experience: from what she studied at @lcflondon_ to her jobs at @farfetch @netaporter and @theofficialselfridges . Head over GlamObserver to read the interview
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#copywriter #selfridges #farfetch #netaporter #fashionjobs #fashionjob #fashioncareer #fashionindustry #careergirl #girlboss #girlwithaplan #fashionstudent #fashionintern #fashioninternship #fashionschool #fashiondesign #fashionmarketing #fashionpr #stylist #careeradvice #careertips #fashion #fashionbusiness
My husband said the other day, "So, I was telling someone at work about what you do..."⠀
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"Uh huh...?"⠀
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"...And, um. Well, what do you DO?"⠀
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So if you're my friend and you don't get what I do, or think I stand around in a pink shirt and get paid (I wish), don't feel bad. Even my husband doesn't quite get what I do. ⠀
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That's because it's not a job anyone else has. I made it up. ⠀
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Part of what I do is copywriting & copy mentoring for clients. We work together on their copy in real time, in a google doc. Those clients are usually, but not always, "personal brands." Coaches, experts, authors, etc.⠀
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Some work is still for TV. Those are my roots: TV promos.⠀
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And then the rest of what I do is: ⠀
a) Teaching and speaking on different aspects of marketing: chiefly, copywriting, content writing, email marketing, and how to get paid to be yourself by weaving your personality all through your brand. ⠀
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I have an online coaching group called Shrimp Club. They're amazing. Some are copywriters, the rest a mix - including two grant writers and a Czech-food blogger.⠀
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I co-created and co-teach an incredible copywriting course with my partner Marie Forleo. It's called The Copy Cure. Opens again in May!⠀
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b) Writing emails to my list. Favorite part of my work. Sometimes it's just a story, sometimes business or writing advice, sometimes I sell the copywriting mini-courses on my site. ⠀
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c) Selling courses I believe in. In May it'll be MINE, Copy Cure!⠀
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Right now (ENDS TODAY) it's the publicity course Impacting Millions, created by my friend @selena_soo. She helped me get started landing pieces in places like Business Insider, Forbes, etc. That visibility has helped me attract higher-paying clients, + people to my list who buy the things mentioned above. Which is what allows me to have this weird business I just outlined. ⠀
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There you go, Hubs, that's what you can tell your friends! Good luck! ⠀
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(Just say I'm a copywriter. It's fine.) ⠀
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ps - today is the LAST DAY to join Impacting Millions & get my bonuses + a blitz of publicity that'll change your business (and open doors that make it weird & kinda undescribable, but perfect. Link in bio.
Lawwwd some folks complicate the mess outta this business thing. Soooo, if you’re still running around here saying you don’t know what to sell to generate revenue in your business, listen up:
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That advice you give to your bestie about her man every week ... package it up into a coaching service. .
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That 12 years you spent in school learning about graphic design ... use it to teach someone else. .
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Those weeks you spent studying to pass your CPA test, package what you learned into an online course that shows other people how to pass it too. .
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Now, please SHARE, COMMENT WITH and TAG A BESTIE so our communities never again say, “but, I don’t have anything to sell.”
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#copywriter #contentmarketer #femalesinbusiness #startupbusiness #atlblogger #womenwhowrite #digitalmarketing #businesscoachforwomen #bosschick #freelancers #creativemind #happycreativelife #calledtobecreative #goaldiggers #beingboss #writersclub #iwrite #writeup #writerswrite #writersonig #curlspoppin #wordchick #melaninpoppin #wordstylistz #smackthebuybutton #womenwarriors #digitalmarketer #millionairemindset #atlbusiness
Passei 1h30min hoje na Santos Andrade e ouvi uma história de amor que renderá carta. Soube dos bichinhos de estimação do casal, da viagem que ele considera que mais marcou a relação, da música que mais gostam e entendi o porquê do desconforto em escrever e, acima de tudo, aprendi um pouco mais sobre relações humanas. Hoje à noite o meu “cliente” receberá a sugestão de carta no e-mail dele. Espero que a esposa goste. O exercício é justamente dar um start no texto, fazer uma sugestão inicial de carta para que quem a encomendou se sinta mais tranquilo na hora de redigir. Eu dei liberdade total ao cliente para que ele adicione ou retire informações do meu texto como bem entender. A ideia é praticar a escrita!
Amanhã, meu aniversário, estarei lá novamente. Espero receber como presente a visita de novas histórias. O registro ficou por conta do amigo @pedroaugustofs que passava por ali despretensiosamente.
It could be a first of April joke but it’s not! I finally step into one of my two missing dreams: becoming a copywriter and a storyteller by creating content! So I’m starting this month with my two first clients this week! So much gratitude to those trusting my talent! Very few peoples knows I hold two bachelors degree as librarian and history, so words and tales were my first passion. I put all my heart in this project I always dream of. Even if I will continue to produce TV & Radio content concerning fashion and beauty, this, is my deep soul inside I find here. Hope you found yours. Follow my entrepreneur path at @stylishstory.art •
••• Ce pourrait être une blague de 1er avril, mais ce n’est pas le cas! Je me lance enfin dans l'un de mes rêves manquants: devenir rédactrice en créant du contenu! Je commence donc ce mois-ci avec mes deux premiers clients cette semaine! Tant de gratitude à eux, qui font confiance à mon talent! Très peu de gens savent que j’ai deux licences de documentaliste et d’histoire; les mots et les contes ont donc été ma première passion. Je mets tout mon coeur dans ce projet dont je rêve depuis toujours. Même si je continuerai à produire du contenu télévisé et radiophonique sur la mode et la beauté, c’est mon âme profonde que je trouve ici. J’espère que vous avez vous aussi trouvé la votre. Suivez mon parcours d’entrepreneur sur @stylishstory.art •
I’d (Anita) like to dedicate this post to all you social media managers. Dang you guys. My hat is legit OFF to you. I love me my social media. But heck. Is it just me or does social media sometimes feel like one mammoth hard sales machine? ♀️♀️♀️ — don’t get me wrong. I absolutely enjoy being on here.
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But there are some days. Just SOME days where I feel like, hey instead of the hard sell. Let’s get to know each other first and see whether we gel ey? Or instead of telling me how awesome your new product or service offering is, let’s hear about the journey that led you to create that product or service ey? And to account number 2832.3 that have followed and unfollowed me for the 56th time. I have no words, other than: Why you gotta play with my heart like that?
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The oxford dictionary defines Social Media as an “app that enable users to create and share content or to participate in social networking.” - so call us traditional, but let’s treat this baby as a cocktail party instead of a sales event eh?! (@charlottelovely)