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I did a poll on my Instagram stories a few weeks ago and one of the answers surprised me
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I asked Do you have a plan or strategy for your Instagram page?
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And 88% of you said you needed a plan, but didn't have one.
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Here's the truth...if you don't have a plan for your Instagram, that would be like trying to build a piece of furniture from IKEA without step by step directions. And we all know how that would go ♀️
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You'll start by looking at the photo of what the finished piece should look like, but have no idea what step to do next.
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Obviously, you’re naturally going to feel overwhelmed and frustrated, which usually leads to giving up or throwing in the towel (feel familiar).
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But what if there was not only a PICTURE of what the final piece should look like, but what if you had step by step DIRECTIONS (with actual words, videos, and even somewhere you could call to help you when you’re stuck)?
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Putting together the piece of furniture wouldn’t be that hard. In fact, it would be SO much easier and I guarantee you’d have a beautiful piece of furniture you loved after the process
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My online program, Oh Hot GRAM, is your guide. It’s your step by step directions. It’s the helpline you need when you get lost or stuck.
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No more feeling lost or frustrated when it comes to Instagram. I’m here to guide you through this process so you DON’T have to give up.
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The doors to the program are closing tomorrow night and I'd love to answer any questions you might have about it. Shoot me a DM and we can chat about if you'd be the right fit!
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Who has ever put together an IKEA piece of furniture? I still screw it up even with directions They need words instead of just pictures, who else agrees? ♀️
Do you ever recycle or repurpose your content?! ♻️
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Let's face it, taking photos, writing captions, making videos...it's a LOT of work!
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I think so often we think that if we post a photo of a client, we can never share that client (or photo) again! And that's totally not true!
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On Instagram, our posts are only seen by a small portion of our audience. So if you share something, we think EVERYONE saw it, but that's not true. In fact, most of your audience probably didn't see it
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I think it's okay to recycle photos or videos every once and while.
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Now, you definitely don't want to do this ALL the time and definitely not too close together. But if you posted a photo 6 months - 1 year ago and it got great engagement (meaning your audience liked it), then try sharing it again or one similar with maybe a different caption and see how it does then!
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This not only saves you time from constantly creating NEW content, but you're narrowing in on what your audience likes to see and responds too
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I talked about this idea of creating content your audience wants to see in my free online class that I taught yesterday and it hit home for so many people watching!
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I have two more class dates available, today and Thursday Click the link in my bio to sign up. I won't be teaching another free online class for a while, so make sure to sign up while you can!
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Have you ever re-used a photo or video before? Does this make you want to? ♀️
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P.s. This photo is from 2.5 years ago and I've always loved it, so I thought I'd bring it back
Have you ever posted a photo of you working on a client?
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Potential clients want to see the behind the scenes of a service and get a glimpse into what it might be like coming to see you!
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If you're only sharing photos of hair, then clients won't be able to see the rest of the CLIENT EXPERIENCE and that is what gets them to book
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So often, we think it's our hair photos that make clients want to come see us, but in reality it's the other photos you share on top of your hair photos that create an emotional connection and make clients want to book with you!
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I'm teaching a free online class next week and I'm going to be talking about this idea waaay more in depth and sharing how you can get more of the RIGHT people to follow you and eventually turn into clients or customers
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This is a brand new class I haven't taught anywhere else and if you've been feeling like your Instagram isn't growing and you need a strategy with your page in order to grow your business, click the link in my bio to grab a seat
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Have you ever posted a photo of you working? Or the behind the scenes? Let me know
This morning, I woke up feeling like it's my first day of beauty school.
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Do you remember that feeling?!
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Nervous, anxious, excited...what will people think of me?! Are they going to realize I'm really a big dork deep down inside
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The reason why I'm feeling this way is because I'm getting ready to teach an online class to thousands of stylists all over the world.
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In just a few hours, I'm going live to teach stylists how they can use Instagram to change their business + life without wasting time with what doesn't work anymore ♀️
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If you're available in a few hours, I'd love to have you join me! You can grab your seat by clicking the link in my bio.
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And if today's time doesn't work, I have two other times this week for you to catch the class!
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Who's coming to today's class?!
Do you take good photos of your clients?⠀
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Here are 2 simply things you can do to make your photos look better right now.⠀
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Have a clean back ground. Like a white or off white wall. This will help keep the focus on the hair you did vs a busy back ground. ⠀
Use natural light from outside or get a ring light. If your Salon has windows, go up by them and snap your photos in natural light. If you’re building has a cool brick look, go outside and snap some shots there too. If it’s getting dark out or you don’t have good natural light, buy a ring light. These lights help show off your work way better than any florescent lights ever could. ⠀
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Have fun with this. Try to take a photo of each one of your clients and post one daily. The more you do the better you will become. ⠀
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Beautiful Photo by @modernsalon
One of the most important things I do that has helped me build my business to making over 6 figures per year, is to build a strong relationship with each one of my guests. ⠀
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It’s important that while they are in my chair they feel the appointment is completely focused on them. I want them to feel comfortable, to have a safe place to put their belongings, and I want them to get pampered. ⠀
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You don’t have to be the best Stylist to make over six figures a year. You have to be the best at making your clients feel valued and special.
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How are you my Lovely Ladies? See ehn, I like to upload videos so you see just how luscious our double drawn hair is.
In the video is 24 inches 300g raw Vietnam straight hair. Notice that it is not Jet black. It's natural colour and the hair is full from weft to tip.
She just got in from the factory. Smells oven fresh It's available in 18 -24 inches. Order yours now.
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Time for Black Friday, Small Business Saturday and Cyber Monday.
Even if you focus on one product or service each day or one day for maximum exposure can reset your last quarter.
Do you have a plan for the high sales weekend? Are you ready?
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