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⭕️ il Cerchio è la più influente azienda al mondo nella gestione di informazioni web. Pur di far parte del Cerchio, Mae accoglie la richiesta di rinunciare alla propria privacy per un regime di trasparenza assoluta, fin quando un amico non inizia a farlo riflettere...
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M Ó Z G N A Z A K U P A C H
Ale to jest ciekawa książka .
Sama zdałam sobie sprawę, ile decyzji na takich zwykłych, cotygodniowych zakupach robię podświadomie w wyniku sprytnej marketingowej manipulacji . Nic nie jest przypadkowe. Na badania neurologicznej reakcji mózgu na sam produkt, opakowanie, reklamę idą grube pieniądze. A zdziwić się można, jak bardzo z pozoru niepozorne szczegóły są istotne dla naszego mózgu . Wszystkie te reakcje są zakorzenione głęboko na poziomie podświadomości i biorą się jeszcze z czasów, kiedy polowaliśmy na mamuty...
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W tak daleką ewolucyjną podróż zabiera nas autor tej książki. Wyjaśnia, z jakiego powodu mózg w sklepie wchodzi w tryb czujności, dlaczego raczej sięgniemy po oliwę z oliwek, na której widnieje drzewko oliwne, a nie kontur stanu Kalifornia, czy krem reklamowany przez urodziwą i uśmiechniętą panią. W dużej mierze to nie sam produkt oddziałuje na mózg, a cała jego otoczka. Wiecie na przykład, co decyduje o tym, że konsumenci chętniej kupują jogurty z foliowym wieczkiem? Nie powiem, przeczytajcie
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Bardzo interesujący jest rozdział poświęcony mózgowi kobiety , który w działaniu różni się znacznie od mózgu mężczyzny . Oczywiście wg uśrednionych danych. A mózg matki różni się od pozostałych jeszcze bardziej . Dlatego inny marketing działa na mężczyzn, inny na młode dziewczyny, a jeszcze inny na matki.
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Wszystkie te ciekawostki o działaniu ludzkiego mózgu są bardzo przydatne z punktu widzenia marketingowca, ale też kupującego. Dobrze wiedzieć jak nie dać się zmanipulować Między wierszami czuć trochę sprzedażowy charakter tej pozycji, bo autor to tu, to tam, miejscami bardzo wyraźnie, wtrąca parę słów o innowacyjności i sukcesach firmy badawczej, w której pracuje Ale i tak, ze względu na ilość ciekawych informacji, można przymknąć na to oko
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Som rada, ze clanok s odporucaniami na kurzy, knihy a stranky sa Vam paci. Ja sama som si tym pripomenula velke resty, najma knizne, takze predsavzatie je jasne. Kniha do lietadla a podcast na behanie. Aha ja nebeham. Tak aj behanie ako predsavzatie. Link na clanok najdete este stale v mojom BIO na profile, ak casom zmizne, tak ho s istotou najdete v Highlights pod “Marketing recommendations”. Pekny piatok! #marketing #digitalmarketing #advertising #readinglist #personaldevelopment #marketingbooks #businessbooks #podcasts #socialmediamarketing #fridayofficephoto
Happy Friday, everyone! I can’t believe it’s almost the end of March already. Ellie was officially one month old on Tuesday. Time is just flying by.
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I spent the week reading the first chapters of about 20 books. I have a lot of great books to start but I going to start Seth Godin’s book on marketing before I get back to work. Working as a library director means that I take care of a lot of marketing, so I want to brush up on current trends! What are you reading this weekend?
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#fridayreads #currentlyreading #amreading #whatimreading #nonfiction #marketingbooks #thisismarketing #readreadread #readmorebooks #bookstagram #bookstagrammer #librarian #librarylife
Are you not reaching enough people with your ideas? Stand Out by @dorieclark gives you a practical long term strategy to reach more people in the right way with the right idea.
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This book thankfully came at the right time in my life. I needed some motivation about how to get my ideas seen by more people. This book has done that for me in many ways as Dorie covers over blogging, social media, writing books, and even networking. This is a book I’ll be taking the time to write a full review on my website as I feel it’d be beneficial for all of you to read.
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Here’s a few of my favorite quotes:
“Finally, it’s about connecting those followers with one another, magnifying the power of your idea and ensuring that it’s talked about even when you’re not in the room. That’s when you’ve built a movement.”
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“In today’s competitive economy, it’s not enough to simply do your job well. Developing a reputation as an expert in your field attracts people who want to hire you, do business with you and your company, and spread your ideas. It’s the ultimate form of career insurance.”
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If you want to build a long lasting career/business I recommend reading @dorieclark’s book. It’s quick and easy to read with great personal examples.
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⭐️⭐️⭐️⭐️⭐️
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Photo by @anna_suomi thanks so much!
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Follow @bookmattic for more inspiring content like this.
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Buy your books from the best bookstore in Indonesia @periplusid ———
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Happy weekend! What are your plans for the next few days ahead?
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I'm back at my family home to celebrate Easter and enjoy time together with everyone. I'm also planning on doing a lot of reading. This month's book is Do Purpose - written by David Hieatt, co-founder of renowned ethical fashion business @hiutdenim It's quite fitting for upcoming #fashionrevolutionweek + I'll let you know how I get on!
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P.S. If you're around in London this weekend, please support @extinctionrebellion in Oxford Street, Marylebone, Parliament Square or Waterloo Bridge This movement is a peaceful one, focused on raising awareness and holding our Government to their promises. We can all be rebels - and we needn't all glue ourselves to street furniture either. Not everyone is an arrestable. Just standing, observing, is enough. We have to come together to make changes in our own lives, in our workplaces, and in our communities. It's the only way
Question: what is your favorite marketing book?!
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Do you want to fit more knowledge into your daily schedule? Try listening to books on Audible! To get your first two Audible books for free, check out the link in our bio!
One of the most important lessons that I’ve learned in my career is that quality content is the life blood of business growth.
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A few months ago I got in touch with Randy at @uberfliphq around his new book called “F*ck Content Marketing”.
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I liked the title. But LOVED the message. The way businesses are putting out content and converting to customers has significantly changed.
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This book is a must for anyone putting out content to attract more customers in today’s hyper competitive world.
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Check out the link in my story to order your own copy! #sponsored