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You can build a good house using some questionable materials - it will serve you 5 years and start to get ruined. Similar to it you cannot build a strong brand using lame promises which you never keep. If you say something - do it! If you promise something - prove it! Yes, it is that simple!
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The book of David Newman «Do it! Marketing. 77 instant- action ideas to boost sales, maximize profits, and crush your competition» is a detailed step-by-step guide on how to set up marketing in a business. The author says that marketing of a small business is not a secret, but rather a set of simple and well-known solutions that help to gain clarity and control over the situation.
Read more in my new blog post at www.marketing-psycho.com
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We can learn many things quickly. Today we have various tools to help us in this. We have lot of informaation uploaded into the web every minute. But you cannot become a master until you master it. The journey is long and only a few of us will reach the goal. Never stop. Learn, practise, learn, practise, and learn, and practise again... Every day.
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Networking can be defined as the establishment and maintenance of useful contacts, through which a person quickly solves their own and other people's tasks. Few people are born with the ability of networking, usually, this ability comes with life experience.
Read more in my new blog post dedicated to review of Keith Ferrazzi's bestseller book "Never Eat Alone". Find out more at www.marketing-psycho.com
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Aquí algunas memorias del día de ayer con @wearefirmenich y Ana Navia
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When you analyze the external environment of the company, you have to consider the current state and development prospects of the most important factors and environmental objects for the organization.
Among them it is worth to mention the following: - Industries
- Markets
- Suppliers
- Competitors
- Political environment
Read more in my blog at www.marketing-psycho.com
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The sales strategy plan can improve the effectiveness of the activities carried out and aimed at promoting and selling products in order to achieve the goals set for the company as part of its general strategy. This is why it is so important to have one.
Find out more at www.marketing-psycho.com
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It happens a lot when you are told to cut your marketing budget. It happens every day. No surprise. However we know that history proved this logic wrong may times. If you do not believe me, try to believe the best of us
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The mission of the company is usually described as the public purpose of the organization. The mission, in the first place, is the answer to the question of what the company’s activities are and what it plans to do. The formation of the mission lays the main content and activities and allows you to position the company giving it its own distinctive features. The mission is the path of development of the enterprise. Read more in my blog at www.marketing-psycho.com
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