Список из самых популярных хештегов по теме #SHOPPERINSIGHT

Have you heard of Autonomous Sensory Meridian Response (ASMR)? It may be the biggest thing on the web that you hadn’t heard of.⁣⠀ ⁣⠀ ASMR refers to the static-like or tingling sensation you get on your skin that typically begins on the scalp and moves down the back of the neck and upper spine when you hear anything at a very high quality and through headphones.⁣⠀ ⁣⠀ Described as a ‘drug-free mental massage’, the soothing trend has been around for nine years, racking up hundreds of millions of views on YouTube, Facebook, and Instagram. Soap cutting, whispering, stroking rough objects, blowing, slime making, paper cutting are all sounds that Gen Z and Millennials are listening to, to escape the noise of the world and calm their minds.⁣⠀ ⁣⠀ Brands are tapping into this YouTube trend; we picked @kfc_uki to show you. ASMR gives marketers a different approach as it taps into the sensory experience of using your product; the little things that make it memorable or delightful but may often go overlooked.⁣⠀ ⁣⠀ How does it make you feel?!⁣⠀ ⠀ #fmcg #foodinnovation #shopperinsight #genz #generationZ #millennials #customerinsight #foodanddrinkindustry #innovationagency #innovationconsultancy #marketing #sales #innovation #insight #visionise #thefutureoffood #marketingtrends

Fantastic turnout from the @kelloggs.uk marketing team. The Manchester Jury has thrown up some fascinating insight into how consumers are evolving their eating habits in the cereal category. ⁣⠀ ⁣⠀ What is a Visionise Jury?⁣⠀ The original Jury now focuses in on consumers 35 years and above. The Jury is the antithesis of a sterile focus group - through use of HD stimuli, respondent interaction and highly dynamic moderation our clients can unlock deeper insights than standard Qualitative sessions.⁣⠀ ⁣⠀ ⁣⠀ #retail #newproducts #productinnovation #categorymanagement #supplychain #fmcg #foodinnovation #shopperinsight #genz #generationZ #millennials #customerinsight #foodanddrinkindustry #innovationagency #innovationconsultancy #longtermvision #fastcommercialcutthrough #productinnovation #thejury #visionisation #marketing #sales #innovation #insight #visionise #thefutureoffood #foodtrends

We’ve had jackfruit pulled pork, cauliflower popcorn, beet burgers, mushroom sausages. @planetorganic is about to sell plant-based “salmon” sushi. The next ingredient to hit the mainstream, according to @guardian, is the banana blossom, or “banana heart”. It grows at the end of a banana fruit cluster, and is an ideal stand in for fish. Swipe to see how fans are cooking it, you can see its flaky texture. ⁣⠀ ⁣⠀ @wickedhealthy have an incredible recipe in their book for a ‘Banana Blossom with Coconut and Chilli bowl, and the ingredient hits the big time in @sainsburys ready meals later this year. Their trends manager Alexa had tried banana blossom kofta and thought it was mistakenly lamb. Cans of Banana Blossom are available at @ocado.⁣⠀ ⁣⠀ Plant based alternatives to meat come two ways - (1) alternative proteins like pea and soya or (2) fruit/veg that is nutritious and fibrous but doesn’t provide the same protein as meat.⁣⠀ ⁣⠀ Statistics vary, @theoriginalvegansociety reports there are 600,000 vegans in Britain, comparethemaket.com say 3.5m. Kantar’s latest figures suggest actually less than 1% of the population is vegan. ⁣⠀ ⁣⠀ We think it’s less about being 100% vegan and more about having the choice. Whole new categories for shoppers to explore, able to reduce meat and dairy intake, whilst still keeping a foot in both camps. More consumers are living semi-vegan lifestyles, with meat-free dinner consumption rising by 150m to 4.4bn in 2018, and 92% of plant-based meals are being eaten by non-vegans (@kantarofficial Feb 2019).⁣⠀ ⁣⠀ Let us know if you try it! ⁣Link to Guardian in link in bio. ⁣⠀ ⁣⠀ Images:⁣⠀ @rheanatura ⁣⠀ @thisstudentcooks Banana Blossom and Potato Fishcakes⁣⠀ @becky__wong Battered from a fish and chip shop⁣⠀ @vegan_aris Battered F*sh and Chips Recipe⁣⠀ ⁣⠀ #plantbased #jackfruit #bananablossom #bananaheart #futureoffood #foodtrends #vegan #sainsburys #foodanddrinkmarketing #visionise⁣ #productinnovation #categorymanagement #supplychain #fmcg #foodinnovation #shopperinsight #genz #generationZ #millennials #customerinsight #foodanddrinkindustry

We're sharing how we define consumers here at Visionise, you can scroll down the feed to see past posts...next up is MILLENNIALS~~⁣ ⁣ • Aged between 18 and 35⁣ • Digital generation⁣ • Nurtured to believe in themselves⁣ • Entrepreneurial, disruptive and misunderstood⁣ ⁣ #howwedefineconsumers #consumertypes #consumerinsight #millennials #shopperinsight #visionise⁣

Online categories have needed to have a far greater marketing focus and investment for some time now if they are to ensure the product options really do engage with consumer needs. ⁣ ⁣ Meanwhile back in the brick stores the whole concept of traditional category management feels redundant as a relevant tool to drive sustainable growth. ⁣ ⁣ New consumer behaviours have to be incorporated into a more multi-dimensional vision of what products need to be positioned where to ensure they are easy and meaningful for consumers to purchase.⁣ ⁣ Read more from #kamcity in the link in bio⁣ ⁣ #thefutureoffood #futureoffoodmarketing #categorymarketing #consumerdisruption #onlineshopping #foodretail #thefoodanddrinkindustry ⁣ #supplychain #fmcg #foodinnovation #shopperinsight #genz #generationZ #millennials #customerinsight #foodanddrinkindustry #innovationagency ⁣

TRENDS~~ FROZEN FOOD The fastest growing retail category - on paper it has it all. Waste efficient, good value, growing awareness of little difference between fresh and frozen. In the frozen food trend we see that:⁣⁣⠀ ⁣⁣⠀ ❄️ Frozen food is worth £6.2bn pa⁣⁣⁣⠀ ⬆️ Growing at 6.2% - faster than both Ambient Grocery and Chilled Food⁣⁣⁣⠀ Overtrades with families and older consumers⁣⁣⁣⠀ Millennials are starting to adopt frozen through ice cream brands and desserts +5.8% and ready meals +6.6%⁣⁣⁣⠀ ⁣⠀ ⁣Products we like: ⁣⠀ @littlemoonsmochi - Japanese Mochi is a thin layer of rice flour dough wrapped around ice cream balls ⁣⁣⠀ Plant based frozen brand @eat_oumph - made from beans, low impact and deliciously described⁣⁣⠀ Just a few of the healthy ice cream brands⁣ @perfectworldicecream @yoomoo @breyersdelightsuk @alpro @oppobrothers @claudiandfin @coconutcollab @smoozeuk @boojabooja ⁣ Plant based pizza bases by ⁣ristorantepizza⁣⠀ Next gen steam frozen meals by @youngs⁣seafood⁣⠀ ⁣⁣⠀ #frozenfood #frozenfoodinnovation #foodtrends #futureoffood #visionise ⁣#foodtolookat #foodmarketingagency #shopperinsight #foodanddrinkindustry #innovationagency #innovationconsultancy #thefutureoffood #foodtrends⁣⠀

Spotted at Food Matters Live! Binary Botanical Ale is a sparkling alternative that sits somewhere in between prosecco, beer and cider. Brewed with hop leaves instead of just cones, it’s taste is tangy rather than bitter and ensures nothing goes to waste. Sustainable and delicious, now hop to it! - - - #Innovation #Ale #Beer #DrinkInnovation #Happen #FMCG #MakeItHappen #ConsumerInsight #Design #InnovationConsultancy #InnovationAgency #BrandInnovation #Products #FMCG #NPD #ShopperInsight #Research #ConsumerResearch #HappenInnovation #London #Amsterdam #NYC

We’d very much like to see more Food Halls opening up across the country. Independent chefs get the opening to start their business, abandoned spaces are renovated and consumers get an incredible choice at good prices. @mackiemayor in #manchester was pretty incredible. Pic is of @markethalls in Victoria - great article by @telegraphfood is in the bio #foodideas #foodtolookat #visionise #foodmarketingagency #foodbuyers #retail #newproducts #productinnovation #categorymanagement #supplychain #fmcg #foodinnovation #shopperinsight #genz #generationZ #millennials #customerinsight #foodanddrinkindustry #innovationagency #smartsafari #visionisation #marketing #sales #innovation #insight #thefutureoffood #foodtrends

It is quite typical that many food companies go on a “food safari” to uncover food trends. Our approach is different, called the Smart Safari. The boards of large companies are looking for new ways of working, and we help by showing them how start ups and younger companies operate.⁣ ⁣ We took Carlsberg to @boxpark, @huckletree, @google, @caravanrestaurants amongst many others, where you find very little of the formal clutter found in large organisations. ⁣ ⁣ Is your team in touch with the new wave of businesses? If not, we can connect you with our Smart Safari tour - dm us! ⁣ ⁣ ⁣ #visionise #foodmarketingagency #foodbuyers #smartsafari #visionisation #innovation #insight #thefutureoffood #foodtrends #instafood #foodindustry #foodmarketingagency ⁣ #shopperinsight #foodanddrinkindustry #innovationagency #innovationconsultancy #longtermvision #fastcommercialcutthrough