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We already knew @missguided was rated 'Not Good Enough' - but this is making our heads turn. A classic example of fast fashion, the £1 bikini sets us up to value clothing at unsustainably low prices.
Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed.
Fast fashion is harmful. It makes us believe we need to shop more and more. Sadly, garment makers feel the effects, facing unfair and dangerous working conditions. And the environment is choking on tonnes of discarded clothing, microfibres, and toxic chemicals.
Thankfully we have so many Good and Great rated brands to choose from that are committed to making thoughtful, sustainable and ethical garments that last a lifetime.
In the wake of this story, what message do you have for fast fashion brands?
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No one should die for fashion. No worker; no consumer; no planet.⠀
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